BPTW
Graphic Design
Graphic Design
As a Graphic Design Lead at BPTW, I was responsible for overseeing the visual identity of the firm, ensuring consistency and cohesiveness across all marketing materials. My duties included managing the Open Asset image library, retouching photos to enhance their quality and appeal, and creating engaging social media content that resonated with our target audience. I also played a key role in the design and production of publications, tenders, and brochures, collaborating with architects, writers, and other team members to develop visually compelling and informative materials that effectively showcased BPTW’s projects and expertise.
We maintained a consistent brand identity by producing new brochures and presentations weekly, utilizing standardized templates to ensure seamless workflow and a cohesive visual experience that reflected the firm’s commitment to innovative design and community engagement.
Our business cards were designed to encapsulate BPTW’s essence. Each card features a striking image showcasing our diverse architectural projects, paired with a bold, modern typography that reflects our innovative spirit. The vibrant colors and clean layout create a visually engaging design that leaves a lasting impression. To further extend our brand reach, we also created a series of eye-catching computer wallpapers featuring our most iconic projects, allowing our clients and partners to showcase our work on their digital devices.
BPTW’s rebrand aimed to visually reinforce our core company values. We replaced outdated icons with contemporary illustrations, creating a more cohesive and engaging identity. This visual overhaul was accompanied by a company-wide initiative to engage our staff in understanding and embodying these values in their daily work. By aligning our visual language with our ethos, we strengthened our internal culture and external perception as a forward-thinking architectural firm.
As a firm committed to community engagement, we’ve consistently designed and deployed vertical banners for public consultations on our urban development projects. These banners, featuring impactful visuals and clear messaging, have been a cornerstone of our outreach efforts. By strategically placing these banners in high-traffic areas, we’ve successfully encouraged residents to participate in the consultation process and contribute to the shaping of their local communities.
As part of our design team at BPTW, we were responsible for creating a wide range of visual assets. This included crafting engaging social media posts, designing eye-catching LinkedIn event banners, developing professional email signatures, and generating new graphics to highlight collaborations or important company messages. Our goal was to ensure that all of our visual communications were consistent with BPTW’s brand identity and effectively conveyed our message to our target audience.
