BEGUIDED
BRAND IDENTITY
BRAND IDENTITY
BEGUIDED, a prominent Cyprus-based careers coaching firm, enlisted my design expertise to cultivate a compelling brand identity. Specialising in university placements, career advice, and interview coaching, BEGUIDED aspires to guide individuals through the labyrinth of career choices. My task was to craft a modern, playful, and youth-oriented brand that communicates the essence of guidance and empowerment.
Client Background
BEGUIDED stands as a beacon for individuals seeking personalized careers coaching, with a focus on university placements and interview preparation. The brand is built on values of inclusivity, innovation, and forward-thinking. With a primary audience of young students and professionals, BEGUIDED strives to be a trusted partner in navigating the complexities of career development.
BEGUIDED stands as a beacon for individuals seeking personalized careers coaching, with a focus on university placements and interview preparation. The brand is built on values of inclusivity, innovation, and forward-thinking. With a primary audience of young students and professionals, BEGUIDED strives to be a trusted partner in navigating the complexities of career development.
Project Goals
The overarching goals were to establish a memorable visual identity that reflects the firm's services and resonates with their youthful audience. My design aimed to artfully convey the metaphorical maze of career choices while maintaining a modern and approachable tone. Key objectives included creating a distinctive logo, defining an energetic color palette, and ensuring brand consistency.
The overarching goals were to establish a memorable visual identity that reflects the firm's services and resonates with their youthful audience. My design aimed to artfully convey the metaphorical maze of career choices while maintaining a modern and approachable tone. Key objectives included creating a distinctive logo, defining an energetic color palette, and ensuring brand consistency.
Approach
My creative vision involved transforming the maze concept into a forward-moving and dynamic visual representation. The pathways within the maze were crafted to symbolize the guidance and solutions offered by BEGUIDED. To infuse a modern and playful touch, I selected a contemporary font, and the color palette comprised vibrant blues and greens. Open spaces within the maze were strategically incorporated to convey a sense of freedom and clarity.
My creative vision involved transforming the maze concept into a forward-moving and dynamic visual representation. The pathways within the maze were crafted to symbolize the guidance and solutions offered by BEGUIDED. To infuse a modern and playful touch, I selected a contemporary font, and the color palette comprised vibrant blues and greens. Open spaces within the maze were strategically incorporated to convey a sense of freedom and clarity.
Design Challenges
The challenge involved translating the maze concept into a dynamic and modern visual language. Striking a balance between the serious nature of career guidance and the desired youthful vibe required thoughtful consideration. Additionally, effectively communicating the diverse services offered, including university placements and interview coaching, posed a unique challenge.
The challenge involved translating the maze concept into a dynamic and modern visual language. Striking a balance between the serious nature of career guidance and the desired youthful vibe required thoughtful consideration. Additionally, effectively communicating the diverse services offered, including university placements and interview coaching, posed a unique challenge.
Design Solutions
The final logo showcased an innovative interpretation of a maze, with pathways leading toward open spaces, symbolizing the discovery of one's career path. The typography exuded a modern, approachable feel, aligning seamlessly with BEGUIDED's target audience. The vibrant color palette added an energetic and dynamic dimension to the overall brand identity, reinforcing the brand's commitment to guidance and empowerment.
The final logo showcased an innovative interpretation of a maze, with pathways leading toward open spaces, symbolizing the discovery of one's career path. The typography exuded a modern, approachable feel, aligning seamlessly with BEGUIDED's target audience. The vibrant color palette added an energetic and dynamic dimension to the overall brand identity, reinforcing the brand's commitment to guidance and empowerment.
Positive Outcomes
Post-implementation, BEGUIDED experienced a notable increase in brand recognition within their target demographic. The logo and brand identity resonated well with the audience, positioning the firm as a contemporary and trustworthy partner in career coaching. The cohesive visual elements across various platforms contributed to a unified and professional brand image, reinforcing BEGUIDED's standing as a beacon for career guidance.
Post-implementation, BEGUIDED experienced a notable increase in brand recognition within their target demographic. The logo and brand identity resonated well with the audience, positioning the firm as a contemporary and trustworthy partner in career coaching. The cohesive visual elements across various platforms contributed to a unified and professional brand image, reinforcing BEGUIDED's standing as a beacon for career guidance.
