COCOLOCO
LOGOMARK & PACKAGING
LOGOMARK & PACKAGING
Cocoloco, a boutique artisan chocolate startup based in the UK, approached me with a vision to elevate their presence in the luxury food market. Specializing in 'bean to bar' dark chocolate, Cocoloco caters to a discerning audience of young professionals, aiming to establish a strong foothold in high-end delis and gift shops.
Client Background
Cocoloco's commitment to quality and craftsmanship sets them apart. With a focus on the artistry of 'bean to bar' chocolate-making, their brand values authenticity, indulgence, and a passion for delivering a unique sensory experience. The existing brand exuded sophistication, and Cocoloco sought a design that would resonate with their target audience while retaining a sense of approachability.
Cocoloco's commitment to quality and craftsmanship sets them apart. With a focus on the artistry of 'bean to bar' chocolate-making, their brand values authenticity, indulgence, and a passion for delivering a unique sensory experience. The existing brand exuded sophistication, and Cocoloco sought a design that would resonate with their target audience while retaining a sense of approachability.
Project Goals
The primary goals were to rebrand Cocoloco for increased market visibility and create captivating packaging designs. The design needed to convey the essence of artisan chocolate, evoke a sense of luxury, and appeal to the refined tastes of the young professional demographic. The promotional materials aimed to tell a story of craftsmanship, creating an emotional connection with customers.
The primary goals were to rebrand Cocoloco for increased market visibility and create captivating packaging designs. The design needed to convey the essence of artisan chocolate, evoke a sense of luxury, and appeal to the refined tastes of the young professional demographic. The promotional materials aimed to tell a story of craftsmanship, creating an emotional connection with customers.
Design Challenges
The challenge was to strike the delicate balance between luxury and accessibility. We needed to encapsulate the intricate chocolate-making process visually while ensuring the design aligned with Cocoloco's existing brand elements. Constraints included adhering to a defined color palette and meeting preferences for minimalistic yet sophisticated visuals.
The challenge was to strike the delicate balance between luxury and accessibility. We needed to encapsulate the intricate chocolate-making process visually while ensuring the design aligned with Cocoloco's existing brand elements. Constraints included adhering to a defined color palette and meeting preferences for minimalistic yet sophisticated visuals.
Approach
Our creative vision centered around capturing the essence of artisan chocolate through a fusion of elegance and simplicity. The color palette comprised rich, deep tones to reflect the intensity of dark chocolate. The use of handcrafted typography conveyed the personal touch of 'bean to bar' production, creating a visual narrative that spoke to the craftsmanship behind each bar.
Our creative vision centered around capturing the essence of artisan chocolate through a fusion of elegance and simplicity. The color palette comprised rich, deep tones to reflect the intensity of dark chocolate. The use of handcrafted typography conveyed the personal touch of 'bean to bar' production, creating a visual narrative that spoke to the craftsmanship behind each bar.
Design Solutions
The final designs featured sleek packaging with a minimalist aesthetic. Deep, luxurious hues adorned the wrappers, complemented by gold foil accents for a touch of opulence. The logo was refined to reflect a contemporary elegance. The design, both visually striking and approachable, seamlessly integrated with high-end delis and gift shops. Each bar became a work of art, showcasing the dedication poured into its creation.
The final designs featured sleek packaging with a minimalist aesthetic. Deep, luxurious hues adorned the wrappers, complemented by gold foil accents for a touch of opulence. The logo was refined to reflect a contemporary elegance. The design, both visually striking and approachable, seamlessly integrated with high-end delis and gift shops. Each bar became a work of art, showcasing the dedication poured into its creation.
Positive Outcomes
Post-implementation, Cocoloco experienced a significant uptick in brand recognition. Customer feedback praised the new packaging's visual appeal, with many expressing a deeper appreciation for the craftsmanship communicated through the design. Sales in high-end delis and gift shops saw a notable increase, solidifying Cocoloco's position in the luxury chocolate market.
Post-implementation, Cocoloco experienced a significant uptick in brand recognition. Customer feedback praised the new packaging's visual appeal, with many expressing a deeper appreciation for the craftsmanship communicated through the design. Sales in high-end delis and gift shops saw a notable increase, solidifying Cocoloco's position in the luxury chocolate market.
